BeijingAP —
Soccer star Kylian Mbappé apologized for comments in which he apparently referred to Mao Zedong, the founding leader of Communist China, as a dictator, after facing backlash and losing brand deals with three different Chinese companies.
“My comment was ill-judged, and I now understand that it hurt many people in China and in Chinese communities around the world,” he said in a statement Tuesday. “I apologize to everyone my words have upset. This was absolutely not my intention. I have deep respect for the Chinese people and their history, and I am sincerely sorry.”
Mbappé’s face appears in ads across China, from subway stations to inside elevators.
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Beverage maker Dongpeng, dairy giant Mengniu and cheese maker Milkground announced Tuesday in similarly worded statements that they were ending agreements with the soccer star, each saying they oppose “any words and actions that hurt national sentiment.”
The companies did not specify what prompted their decisions, but they released their statements after a clip that appeared to show Mbappé being interviewed ahead of going on the French online talk show “The Bridge” circulated on X.
In the video, Mbappé is asked about his favorite meme of himself, and the soccer star replies that it was “a video someone made of a guy … I think he was a Chinese dictator” before the video shows an altered image depicting Mbappé’s face on the blue-suited body of Mao Zedong.
Soccer fans online jokingly call the star – who’s said to overshadow many of his teammates and even the teams he plays on – a dictator, and memes showing him as Mao or other autocratic leaders are widely circulated.
China’s Ministry of Foreign Affairs spokesperson Guo Jiakun said in response to a question about the controversy that “words and actions that hurt the feelings of the Chinese people will naturally be met with joint opposition from all sectors of Chinese society.”
Social media platform RedNote joined the criticism, saying in a separate statement that the company had a content partnership with Mbappé that ended on December 31, 2024, and that it would “remove related promotional materials.” It likewise expressed opposition to “any conduct that hurts national sentiment.”
Mbappé’s account on RedNote was banned from accepting new followers Tuesday.
Mbappé has featured in advertising campaigns in China for products from electrolyte drinks to milk and cheese. In one commercial for Dongpeng, Mbappé delivers a slogan in Chinese; in an ad for Mengniu, he appears alongside Argentine soccer star Lionel Messi.
On Chinese social media, there were comments criticizing the soccer star.
The hashtags “Dongpeng ends partnership with Mbappé” and “Several brands end partnerships with Mbappé” topped Weibo’s trending list. “Football fans boycott Mbappé” was also trending, with some users expressing anger at his remarks or telling him not to come to China.
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